中国共产党东风商用车有限公司委员会
东风商用车有限公司
当新年第一缕阳光照亮苍穹，历史开始落笔新的一页。值此辞旧迎新之际，我们诚挚地向每一位客户、合作伙伴及各界朋友致以问候和祝福，感谢大家风雨同舟、携手前行！诚挚地向每一位坚持“做可靠人，造可靠车”核心价值观的员工和家属致以问候与祝福，感谢大家迎难而上，接续奋斗！
风雨兼程，走过2021。我们共同经历了上半年的市场热潮，收获机遇与成长，也共同面对下半年的市场寒冬，承受压力与考验。我们为经营发展殚精竭虑，为深化改革苦心孤诣，为技术突破奋楫笃行……诸多艰辛历历在目。惟其艰难，方显勇毅。东风商用车人志不求易、事不避难，齐心协力、拼搏奋斗，努力争取最好经营结果。
乱云飞渡仍从容。这一年，我们保持信心、节奏和定力，树牢客户意识，夯实发展根基。国家重点研发项目成果规模化应用下线，“鲲跃”生态品牌发布，东风天龙GX面世，龙擎DGi13发布，核心竞争力持续打造；全力推进七大营销会战，销售结构不断改善；整车单日下线达880辆，制造效率大幅提升。
山川浩荡凌云志。这一年，我们直面问题，不等不靠，实施以客户为中心的品牌向上战略。加快数字化转型，致力提升收益率、市占率、品牌力，转观念、转作风，强变革、强管理、强人才，拉动全价值链体系竞争力提升，让客户更加信赖，让营销更有价值，让市占率更有质量，让合作伙伴都能可持续发展。
红色动力赋新能。这一年，我们攻坚克难，聚势赋能，推动党建经营融合发展。隆重庆祝建党100周年，深入推进党史学习教育，构建党委促落实、纪委督落实、群团助落实服务格局，发布“引·擎”党建品牌，探索“一堡三点”清障行动，延伸服务经营半径；高质量召开第三次党代会，绘就卓越发展蓝图。
岁月不居，天道酬勤。这些的背后，离不开全价值链的齐心协力，离不开全员咬紧牙关的不懈努力。大家辛苦了，向大家致敬！
征程万里风正劲，重任千钧再奋蹄。2022年是党的二十大召开之年，是“十四五”规划承上启下的重要一年，是东风公司“三个领先，一个率先”目标的决胜之年。千帆竞发、百舸争流，商用车行业进入存量竞争和转型变革时代，我们需时刻保持“本领恐慌”的危机感、“能力不足”的忧患感、“与时俱进”的紧迫感，坚定拿出中流击水的勇气和信心，抢抓机遇，奋力一搏，赶超跨越。
新一年，面对新目标，我们需坚定信心，狠抓落实。2022年，要坚定实施“以客户为中心”的品牌向上战略。此时此刻，信心比黄金更重要。我们要聚焦营销转型、研发跃迁、新事业成长、数字转型、制造升级、三项制度改革等关键领域的关键动作，按既定目标，持续推进，加快落地，推动“四提升、四领跑”目标实现。
新一年，面对新形势，我们需保持定力，合作共赢。2022年，要持之以恒地携手全体供应商伙伴打造安全、可靠、高效、共赢、具有竞争力的供应链，共同发掘未来机会；坚持与经销商伙伴形成合力，提升市场洞察能力，把握市场趋势和客户需求变化，从产品的规划、研发和竞争力检核等方面，优化快速反应机制，把产品服务的优势转化为市场的胜势。
新一年，面对新挑战，我们需艰苦努力，辛勤付出。前进路上，不可能一马平川、一路鲜花，少不了“拦路虎”和“绊脚石”，我们要坚持“创造价值、分享价值”导向，以最饱满的精神风貌、最高昂的奋进姿态，主动拥抱变革，推动品牌向上战略，实干苦干，全面提升工作质量和效率。让每一个岗位、每一个动作、每一步发展都出色、出彩、出众。没有等出来的成功，只有干出来的精彩。
“春天的道路依然充满泥泞。”站在新年的门槛上眺望前方，有阳光也有风雨，有通途也有险阻。新征程上，我们更需增强危中有机、化危为机的机遇意识，增强守住底线、安全发展的风险意识，以准确识变之智、科学应变之道、主动求变之能，坚定信心，振奋精神，推进品牌向上战略落地见效，将奋斗进行到底，推动卓越东风商用车建设，以优异业绩迎接党的二十大的胜利召开。
再出发，我们的梦想是星辰大海；再出发，我们的征途是实现卓越！
祝大家新年快乐，阖家幸福！
2022
Brand up, the journey resumed
As the first rays of sunlight of the New Year illuminate the skyline, history begins to write a new Chapter.
On this occasion of welcoming the New Year, we sincerely send our greetings and blessings to all our customers, partners, and friends. Thank you for moving forward together with us through thick and thin! We sincerely send our greetings and blessings to every employee and family member who insists on the core value of "Being reliable people and building reliable trucks". Thank you all for rising to the challenges and taking up the fight!
We walked through 2021, experiencing the boom of the market in the first half of the year, harvesting opportunities and growth, and also faced the winter of the market in the second half of the year, bearing the pressure and test. We worked hardly for the operation and development, made painstaking efforts for the deep reform, pulled together the technology breakthrough……Many hardships are witnessed. Only through hardship can we show our courage and perseverance. The people of DFCV will not seek easy and avoid difficulties, we will work together and strive for the best business results.
Our minds are as the riotous clouds sweep past, swift and tranquil. During the year, we maintained our confidence, strategy and determination, firmly build up our customer awareness, and strengthened the foundation of development. The results of national key R&D projects were applied on a large scale, the "Kunyue" ecological brand was released, the Dongfeng Tianlong GX was launched, the Longqing DGi13 was launched, and the core competitiveness continued to be built; the seven marketing campaigns were fully promoted, and the sales mix was continuously improved; the offline trucks reached 880 units in a single day, and the manufacturing efficiency was greatly improved.
Our ambitions are as mighty as the mountains and rivers. During the year, we faced the problems directly, no waiting no relying, implemented a customer-centric brand-up strategy, accelerated the digital transformation, committed to improving profitability, market share, and brand power, transformed our concept and way of working, strengthened revolution, management, and talent, and pulled up the competitiveness of the entire value chain system, making DFCV more trustworthy, marketing more valuable, market share more qualitative, and partners all sustainable.
Red force empowers the new energy. During the year, we overcame difficulties and gathered momentum to promote the integrated development of party construction and operation. We celebrated the 100th anniversary of the founding of the Communist Party, promoted in-depth study on the history of the Communist Party, built a service pattern in which the Party Committee promoted the implementation of work, the Discipline Inspection Committee supervised the implementation of work, and the Labor union helped the implementation of work. The company also released the party building brand of "Yin Qing", explored the "One Fort and Three Points" obstacle-clearing action, and extended the radius of service and operation; held the Third Party Congress with high quality, and drew up a blueprint for excellent development.
Hard work pays out. Behind all this, the whole value chain could not have been achieved without the concerted efforts of the entire value chain and the unremitting efforts of all employees. Thank you all for your hard work!
The wind is blowing strong on the journey, and the target is on us again. The year 2022 is the year of the 20th Party Congress, an important year for the 14th Five-Year Plan, and a decisive year for DFM to achieve the goal of "Three advances and one ahead". A thousand sails boats compete for the best. As the commercial vehicles industry enters an era of quantity competition and transformation and revolution, we need to always maintain a sense of crisis of "competence alert", "lack of ability", a sense of urgency to "keep up with the times", determined to take out the courage and confidence of the mid-stream, seize the opportunity and fight hard to catch up and go beyond.
In the new year, facing new targets, we need to be confident and implement our “customer-centric" band–up strategy in 2022. At this moment, confidence is more important than gold. We need to focus on key actions in key areas of marketing transformation, R&D upgrading, new business growth, digital transformation, manufacturing upgrading, and reform of the three systems, and continue to push forward and accelerate the implementation according to the targets to promote the "four enhancements and four leadings".
In the new year, facing the new situation, we need to remain determined and win-win cooperation. In 2022, we will continue to work with all supplier partners to build a safe, reliable, efficient, win-win, and competitive supply chain and jointly explore future opportunities; insist on forming a synergy with our dealer partners to improve market insight, grasp market trends and changes in customer demand, and optimize our rapid response mechanism in terms of product planning, research and development, and competitiveness review, and turn the advantages of product services into market wins.
In the new year, facing new challenges, we need to work hard. On the way forward, it is impossible to have smooth path and flowers all the way, there are always obstacles, we must adhere to the orientation of "creating value and sharing value", with the fighting spirit, the highest posture, take the initiative to embrace revolution, promote the brand-up strategy, work hard and improve the overall quality and efficiency of work. To make every position, every action, every step of development colorful and outstanding. There is no success out of waiting, only wonderful out of doing.
"The road to spring is still full of mud." Standing on the threshold of the New Year and looking forward, there is sunshine and rainstorm, and there are also obstacles. On the new journey, we need to enhance the awareness of the opportunity to turn crisis into opportunity, enhance the awareness of risk to keep the bottom line and develop safely, with the wisdom of accurate knowledge of revolution, the way of scientific response, the ability to actively seek change, firm confidence and spirit, promote the brand-up strategy to achieve effective results, carry out the fight to the end, promote the construction of excellent DFCV, and welcome the victory of the 20th CPC National Congress with excellent performance.
To resume the journey, our dream is the vast ocean and the galaxy；To start again, our target is to achieve excellence!
We wish you all a prosperous New Year and a happy family!
